BRAVE Combat Federation and Swerve TV have joined hands for a groundbreaking broadcast deal
BRAVE Combat Federation partners with Swerve TV
Bahrain’s BRAVE Combat Federation, the most global MMA organization in the world, has signed a groundbreaking partnership with leading broadcasting platform Swerve TV to extend access to BRAVE CF’s world-class MMA action to 80% of households in the United States.
As part of the association, both past and future events from BRAVE CF will be accessible to millions of fans across the United States and Canada for free, increasing the sport’s visibility and enhancing fan engagement.
Ever since its inception in 2016, BRAVE Combat Federation has been dedicated to bringing a new era of MMA across the globe, having hosted 89 events so far.
The organization is home to top MMA talent from around the world and holds the record for being the most hosted MMA organization globally, with events held in 34 nations. It is also the most hosted MMA organization in Europe, with events in 15 European countries, and is tied for the top spot in Asia, with events in 13 Asian countries. Additionally, it is the only international MMA organization to have hosted events in the African continent, underscoring its global presence.
Swerve TV’s Swerve Combat, which is available on over 22 popular streaming platforms, will further amplify BRAVE Combat Federation’s broadcast reach, which already extends to millions globally.
Swerve Combat is a premier FAST TV channel in the United States and Canada, offering live events, classic matchups, and original programming, providing 24/7 access to combat sports action from around the globe. The platform currently delivers over half a million hours of content monthly to an audience exceeding five million.
BRAVE CF COO Valeria Lang highlighted that the partnership will provide U.S. MMA fans with premier content from BRAVE CF.
“As the most global organization in the world, BRAVE CF is thrilled to partner with Swerve Combat. This collaboration enables us to reach 80% of American households while continuing to deliver world-class MMA entertainment from all corners of the globe. We look forward to bringing the present and future of mixed martial arts to the largest platform for the sport,” Ms. Lang said.
Swerve TV CEO Steve Shannon welcomed BRAVE CF to the Swerve Combat family, expressing enthusiasm about the expansion of the platform’s content offerings thanks to BRAVE Combat Federation’s extensive content library.
“We are excited to welcome BRAVE Combat Federation into the Swerve Combat family. BRAVE CF is one of the most dynamic and renowned MMA organizations worldwide, and we look forward to sharing their exceptional fights with our North American audience. This partnership underscores our commitment to broadening our content and delivering top-tier live combat sports entertainment for free,” Shannon stated.
The landmark agreement marks an exciting chapter for BRAVE Combat Federation, as 2024 has been a year of record-breaking achievements for the organization, marked by global expansion through world-class events and strategic partnerships.
